My name is Dean Peckenpaugh, and I am a member of a small but fortunate group of professionals who can say “I love what I do for a living.” I am also a member of a smaller group whose skill set is not confined to a job description, a degree plan, or what’s hot right now.
I specialize in the intermediate process that starts with a business idea and ends with depositing money. Specifically, I help small businesses succeed online within the scope of their e-commerce, search engine optimization (SEO), marketing, and operational needs.
I believe that a good product, fair prices, and killer customer service are the foundation for success in nearly all small to mid-sized business models. That said, I believe that a business won’t have the chance to show off these qualities if they can’t identify their customers, if they appear sloppy, disorganized, or out of date, or if their customers can’t find them; my passion is overcoming these obstacles.
I am currently employed by Allparts Music Corporation in Houston, TX as their Director of IT and manager of customer relations and marketing. I oversee all aspects of a vast 4,000 product Volusion e-commerce store designed to provide the world’s guitar and bass builders, resellers, and technicians with the products they need. Additionally, I am responsible for the company’s network infrastructure, data security, technology integrations, and a very cool class 4 laser.
This is certainly not my resume, so you’ll have the opportunity to experience a bit of the stream-of-thought and free thinking that tends to get lost in resumes. This is also not my personal blog or journal, so you won’t be learning about my bad dates and favorite music.
Instead, I’ll touch on my experiences in various professional roles I’ve held, including the challenges I’ve been presented with, the solutions I’ve developed, and the successes I’ve brought to my employers, my clients, and myself.
From time to time, I’ll post some commentary, praise a local business, grief about a bad experience, share various e-commerce tips and tricks, and show off a picture I’ve taken.
