Question: When is it okay to make fun of your customers and name-call your detractors? For WrightIMC, it's all in a day's work. This is a brief recap of one marketing agency's PR blunder and the lessons you should take away from it. Don't make fun of your potential clients Déjà vu. I wrote nearly 2 years ago about the right and wrong ways to handle public complaints. Back then I wrote that "everyone hates a bully – especially when that bully is a company picking on a customer." That's … [Read more...]
3D Cart Adds USPS Address Verification
The good people at 3D Cart just launched an address verification add on. The price is a slim $9.99 a month, or $99 if you pay for a year all at once. I like this feature. Not only can it help prevent honest shipping mistakes on the shipping address side, but it should help in preventing AVS declines on the billing address side. Given that the fee to intercept / redirect a UPS package is $12 - $17, and that chargebacks can cost as much as your most expensive product, the address … [Read more...]