Protected: Lessons from WrightIMC’s PR Blunder

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Tips for a Solid Return Policy

Refund return shipping fees when possible

I just read an article on Daily Finance titled "The Nine Businesses Americans Complain About the Most." E-commerce, in general, ranked 8th on the list, with the top complaint being the seller's "failure to refund money when product doesn't arrive or arrives damaged." I worked for an e-tailer running a Volusion web store several years ago. Our product was a specific line of high-tech consumer electronics which, as you can imagine, resulted in heavy returns - mostly due to consumers not fully … [Read more...]

Considering and Optimizing for Customer Searches

So, your SEO and / or PPC investment has paid off and you finally have steady traffic landing on your e-commerce site. Better still - your visitors aren't bouncing - they're viewing multiple pages before they either convert on the terms and products they came for or exit back out into the webiverse. Here are some tips for turning that exit into a revolving door and maximizing sales to the customers who came with the intention of buying anyway. Imaginary Example Let's imagine an e-commerce … [Read more...]