How to Handle Deleted or Discontinued Products

Here are some quick tips in response to a question that comes up often from e-commerce store owners: "What do you do with deleted or discontinued products?" First, let's get on the same page about what problems, if any, result from having products on your store that aren't for sale, and then we'll talk about solutions. We'll use examples from some real online stores. Many store owners resort to one of two courses of action when dealing with a discontinued product. They either delete it or … [Read more...]

Our E-commerce Interview With Cart2Cart

I recently had the opportunity to do some Q&A in an interview with Marichka Baluk covering some industry basics, best practices, 3D Cart, and Cart2Cart, the e-commerce platform migration service developed by MagneticOne. You can read the commentary and original article on the Cart2Cart blog, or catch our repost below. 1) Dean, you’ve been working in e-commerce for quite a long time now. Please tell us a little about your experience. What platforms have you tried out and how did you end up … [Read more...]

4 Steps to Prevent Data Loss at Your Small Business

Your small business probably has a lot of important, perhaps even irreplaceable digital information. Think of everything you, your employees, your suppliers, and your customers interact with every day - trivial things from your digital letterhead or to critical accounting database files. Or maybe you have an e-commerce store with 5,000 product images that you've paid a professional photographer for. Unless you've taken the proper precautions, you're only one power outage or hard drive failure … [Read more...]

Considering and Optimizing for Customer Searches

So, your SEO and / or PPC investment has paid off and you finally have steady traffic landing on your e-commerce site. Better still - your visitors aren't bouncing - they're viewing multiple pages before they either convert on the terms and products they came for or exit back out into the webiverse. Here are some tips for turning that exit into a revolving door and maximizing sales to the customers who came with the intention of buying anyway. Imaginary Example Let's imagine an e-commerce … [Read more...]