Your small business probably has a lot of important, perhaps even irreplaceable digital information. Think of everything you, your employees, your suppliers, and your customers interact with every day - trivial things from your digital letterhead or to critical accounting database files. Or maybe you have an e-commerce store with 5,000 product images that you've paid a professional photographer for. Unless you've taken the proper precautions, you're only one power outage or hard drive failure … [Read more...]
Considering and Optimizing for Customer Searches
November 30, 2010 By Leave a Comment
So, your SEO and / or PPC investment has paid off and you finally have steady traffic landing on your e-commerce site. Better still - your visitors aren't bouncing - they're viewing multiple pages before they either convert on the terms and products they came for or exit back out into the webiverse. Here are some tips for turning that exit into a revolving door and maximizing sales to the customers who came with the intention of buying anyway. Imaginary Example Let's imagine an e-commerce … [Read more...]
