Considering and Optimizing for Customer Searches

So, your SEO and / or PPC investment has paid off and you finally have steady traffic landing on your e-commerce site. Better still - your visitors aren't bouncing - they're viewing multiple pages before they either convert on the terms and products they came for or exit back out into the webiverse. Here are some tips for turning that exit into a revolving door and maximizing sales to the customers who came with the intention of buying anyway. Imaginary Example Let's imagine an e-commerce … [Read more...]