Back in November 2011 I wrote about my ridiculous experience Lewt.com - the e-commerce store that literally held my money hostage in exchange for a copy of my driver's license. I claimed that Lewt.com was going to lose money to me and that I would win my dispute with PayPal. Although my predictions were mostly wrong, I still came out on top. Here is my update on the ordeal. You can read my original article here: Why I don't Trust the People at Lewt.com Protecting My Personal … [Read more...]
I just read an article on Daily Finance titled "The Nine Businesses Americans Complain About the Most." E-commerce, in general, ranked 8th on the list, with the top complaint being the seller's "failure to refund money when product doesn't arrive or arrives damaged." I worked for an e-tailer running a Volusion web store several years ago. Our product was a specific line of high-tech consumer electronics which, as you can imagine, resulted in heavy returns - mostly due to consumers not fully … [Read more...]
The Volusion Marketing Machine
I recently worked with a team on a marketing analysis for an information management company here in Houston. The task: make recommendations on how to improve their 2013 marketing campaign. No problem. In addition to great recommendations we provided, I cited a company for a case study: Volusion. Like them or not, Volusion's name is everywhere. Here's how they do it. Size According to a recent post by CEO Clay Oliver, Volusion is acquiring a 75,000 square foot building to aid in serving … [Read more...]